Tuesday, September 20, 2005

Who cares about Microsoft search?

It looks like Microsoft is gearing up for its next big battle. After soundly defeating Lotus, Novell, and Netscape (just to name a few), Microsoft is apparently ready to take a stab at Google. From Microsoft, Google Setting Course For Likely Major Online Collision (IBD, 9-20-2005):
"We are committed to being No. 1 in Internet services?search included?(and) No. 1 in Internet advertising."

Steve Ballmer, CEO, Microsoft

The thing is, I don't want Microsoft Search. I don't want MSN. I could care less about Hotmail. That's not what Microsoft is to me.

For me, Microsoft develops a popular and usable operating system and a pretty good development platform. (I'm not looking to start a Windows vs. Linux vs. whatever fight here.) Microsoft's software is everywhere, it's a platform lots of us use and rely on to our daily work.

But they simply are not an Internet platform. No single player can be. The Internet is as vast as it is because there are so many tools for the job coupled with workable standards. The openness provided by tools like Flickr, Google Maps, and the various blogging tools is where it's at.

There are sound reasons why car companies are not in the tire business, even though every car needs tires. Imagine if Microsoft concentrated those resources and securing and improving Windows instead?

No comments: